Company News, Marketing News

Dove Enlists Cartoon Network To Boost Self Image

You can learn a lot from a two-dimensional character.

Author Image

By: TOM BRANNA

Editor

Dove has formed a two-year global partnership with Cartoon Network's Steven Universe to educate young people on body confidence through the cartoon's themes of inclusivity and empowerment, world and characters—going directly to them in a medium they know and love, something that has never been done before. The collaboration comes from the Dove Self-Esteem Project which has been helping young people build self-esteem and body confidence through educational programmes since 2004. Th...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters